How Al Suraj Group, UAE Boosted Yard Efficiency with the Machinex Diesel Forklift 10DT
Client Name : Al Suraj Group
Location : UAE
Industry : Used Heavy Industrial Machines & Support
Equipment : Machinex Diesel Forklift 10 DT
Implementation : Q1, 2025
Background
Al Suraj Group is a leading name in the UAE’s used heavy industrial equipment sector.
They specialize in the import, refurbishment, and resale of heavy machinery — from cranes and loaders to industrial vehicles — serving clients across the GCC and Africa.
In their Sharjah and Dubai yards, the team constantly handles massive, high-weight machines that demand reliable forklifts for loading, unloading, and repositioning equipment.
However, their previous forklifts from a premium global brand were costly to maintain, slow to service, and often underperforming in extreme yard conditions.
By late 2024, Al Suraj Group began searching for a heavy-duty diesel forklift that could deliver the same rugged performance at a more sustainable cost.
The Challenge
The Al Suraj operations team identified key problems affecting their daily workflow:
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High Ownership Costs:
The premium forklifts carried a brand markup of 25–30%, making fleet expansion expensive. -
Frequent Downtime:
Delays in servicing and part replacements caused yard bottlenecks. -
Fuel Inefficiency:
Older diesel models consumed more fuel per hour, increasing running costs. -
Limited Flexibility:
Lack of localized dealer support made warranty claims and technician visits difficult.
They needed a forklift that could lift up to 10 tons, perform reliably under outdoor, heavy-duty workloads, and come with faster service availability within the UAE.
The Solution: Machinex Diesel Forklift 10DT
After reviewing multiple brands, Al Suraj Group selected the Machinex Diesel Forklift 10DT — a model designed for industrial yards, logistics depots, and construction environments.
What convinced them to choose Machinex
Cost-Effective Performance
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The 10DT offered the same 10-ton lifting capacity and operator comfort as their previous premium models — at 25% lower cost.
Built for Harsh Conditions
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The forklift’s high ground clearance and durable transmission performed flawlessly on rough yard surfaces.
Reliable After-Sales & Parts Availability
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Machinex’s UAE support team ensured faster response times and readily available spare parts, cutting downtime drastically.
Fuel Efficiency & Telematics
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The 10DT’s upgraded engine design and integrated telematics reduced fuel usage while tracking real-time performance and maintenance alerts.
Implementation
Machinex delivered the forklift to Al Suraj’s Sharjah yard within three weeks of order confirmation — a major contrast to the 8–10 week delivery from their previous supplier.
Machinex technicians conducted on-site installation and operator training, ensuring the team could utilize every feature efficiently.
Application Areas:
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Unloading imported heavy machinery from trailers
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Moving equipment for inspection and repainting
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Loading refurbished equipment for client delivery
Within a month, the Machinex Diesel Forklift 10DT became the primary workhorse in their yard operations.
Results After 3 Months
| Performance Metric | Before (Premium Brand) | After (Machinex Diesel Forklift 10DT) | Improvement |
|---|---|---|---|
| Lifting Efficiency | 80% | 95% | +15% |
| Average Downtime | 6–8 days/month | <2 days/month | –70% |
| Fuel Consumption | 3.9 L/hr | 3.2 L/hr | +18% |
| Service Response Time | 5–7 days | 48 hours | 60% faster |
| Monthly Maintenance Cost | AED 2,000 | AED 1,200 | –40% |
Key Takeaways
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25% lower procurement cost than previous premium brands.
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Downtime reduced by 70% due to faster local service.
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18% improvement in fuel efficiency, cutting operational costs.
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Improved yard throughput and operator satisfaction.
Conclusion
The Machinex Diesel Forklift 10DT has helped Al Suraj Group maintain its reputation for efficiency and reliability in the UAE’s competitive heavy equipment market.
By switching to Machinex, they not only reduced costs but gained a durable, service-ready partner for long-term growth.
Machinex continues to support Al Suraj Group with maintenance, spare parts, and additional units as the company expands its operations across the GCC.