How Machinex Forklift Helped a Saudi Cold Storage Business Cut Costs Without Compromising Quality

Background

I run a cold storage facility in Dammam, Saudi Arabia, where efficiency and reliability are everything. Forklifts are the backbone of our operations — moving frozen goods in and out of storage 24/7. Over the years, we relied on “big brand” forklifts, assuming that paying a premium guaranteed better performance.

But soon, we faced a reality check.

The Challenge

 

  • High Costs of Branded Forklifts
    Every purchase burned a hole in our budget. Branded forklifts in Saudi were priced 20–30% higher, yet we were not seeing proportional benefits.

  • Poor Adaptability in Cold Environments
    Our facility operates at –20°C. The so-called premium machines often had battery drainage issues, frequent breakdowns, and higher maintenance costs in low temperatures.

  • After-Sales Service Delays
    With global suppliers, service teams often took weeks to respond. Every downtime meant a direct loss in storage capacity and revenue.

The Turning Point

During an industry exhibition in Dubai, I came across Machinex Forklift. Their pitch was simple yet powerful:

👉 “Why pay for just the brand name, when you can get the same performance at a smarter price?”

I was skeptical at first. But after a demo and speaking with other business owners using Machinex, I decided to pilot test one brand-new electric forklift customized for cold storage operations.

The Solution Machinex Provided

  1. Customized Forklift for Cold Storage
    Machinex engineers equipped the forklift with cold-resistant batteries and hydraulic oil, ensuring smooth operations even at –20°C.

  2. Smarter Pricing, No Brand Overhead
    The cost was 25% lower than the global brand alternative. Instead of paying a premium for a label, I invested in performance that actually mattered.

  3. Reliable After-Sales Support
    Machinex’s local dealer network in Saudi Arabia made a huge difference. We got 24-hour response times and quick parts availability — something big brands never delivered consistently.

  4. Energy Efficiency
    The new electric forklifts consumed 15% less energy in our operations, reducing overall running costs.

Results

  • 30% Savings on initial purchase cost.

  • Reduced downtime by 40% with faster servicing.

  • 15% Lower energy bills in monthly operations.

  • Staff reported smoother handling and less fatigue.

At first, I thought only global brands could meet our needs. But Machinex proved me wrong. Today, my cold storage runs smoother and more cost-effectively than ever. Why should I pay for just a brand name when Machinex gives me everything I need — at a smarter price?
MD Amjad
Managing Director

Key Takeaway

Machinex Forklift is not just an alternative — it’s a smarter choice. For businesses like mine in Saudi Arabia, where performance and costs must align, Machinex delivered exactly what the big names promised but couldn’t sustain.