Case Study: Empowering Cross-Site Logistics in Riyadh with the MX-DT35

Picture of Kylian James

Kylian James

Marketing Engineer, Machinex Global
[email protected]
+852 9057 9035

Table of Contents

Client: Heavy Equipment Distributor – Riyadh, Saudi Arabia
Industry: Construction Logistics
Forklift Deployed: MX-DT35 Diesel Forklift
Challenge: Cross-site material handling with demand for high torque, fast delivery, and low emissions

The Challenge: Power & Performance Without Compromise

In early 2024, a Riyadh-based heavy equipment distributor approached Machinex with a very specific problem.

The client had recently expanded its construction logistics operation across multiple project sites in and around the Riyadh Industrial Zone.

Their existing fleet of forklifts—though branded—was struggling to keep pace.

Pain Points Identified:

  • Inconsistent torque on ramps and rough terrain

  • High emissions causing issues in semi-enclosed site zones

  • Delays in equipment delivery from traditional OEMs

  • Rising operational and maintenance costs

The client needed a forklift that could haul heavy loads, maintain operational efficiency in extreme temperatures, and be delivered without a 6-week wait time—a common bottleneck in the region.

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The Solution: MX-DT35 Diesel Forklift

After a rapid assessment by the Machinex regional support team, the MX-DT35 was proposed.

This model stood out for its:

  • Mitsubishi-Isuzu engineered diesel powertrain

  • High torque-to-weight ratio, ideal for rugged terrain

  • Tier-3 emissions compliance

  • Ultra-compact turning radius, suited for congested job sites

  • Factory-direct dispatch option—reducing the typical wait by over 60%

With an urgent delivery window of under 2 weeks, Machinex arranged for priority dispatch from its Hong Kong logistics hub, including pre-delivery inspection and operator onboarding materials.

The Impact: Fewer Delays, More Control, Lower Emissions

Within the first month of operation, the client reported:

KPIBefore MachinexAfter MX-DT35
Load transfer time/site4.5 hours2.8 hours
Downtime due to torque lossWeeklyRare
Equipment delivery wait6–8 weeks12 days
Fuel efficiencyModerateImproved 15%
Operator feedbackMixedHighly Positive
⭐⭐⭐⭐⭐ “The MX-DT35 delivered exactly what our business needed—torque, control, and most importantly, speed. From inquiry to delivery, the Machinex team was with us at every step. They understood the urgency of our logistics demands and solved it like a partner, not a vendor.”
Ahamad Bin Hameed
Heavy Equipment Distributor, Riyadh

Conclusion: A Model Built for the Middle East

The success of this deployment reaffirmed Machinex’s approach to designing forklifts with real-world logistics demands in mind. For markets like the Middle East—where conditions are tough, timelines are tight, and performance is non-negotiable—the MX-DT35 proved not just capable, but mission-critical.